It was in Dortmund that the idea for Cigare 77 first took shape in Laurent Taha’s imaginative mind. During a chance encounter with two bikers at the Vegas de Santiago stand, a realisation struck him: whilst cigars have certainly become more mainstream in recent years, with their target audience growing and diversifying… the product itself hasn’t changed much. Still as classic and understated in its presentation.

Bingo! Laurent knows what’s missing from the market. A cigar that breaks the rules of propriety. A good cigar with a rocker look that appeals to this less posh clientele.