Chateau Diadem

Founded by two cousins from Geneva, Chateau Diadem is a new addition to the range of Swiss brands.

Created by Emily - a great epicurean and lover of fine food - and Thierry - a long-time cigar aficionado and entrepreneur at heart - the cigars in their first 'Conviction' range are an invitation to discover and meditate.

We had the pleasure of meeting Emily and Thierry from the Château Diadem brand. Emily Sahakian and Thierry Farah, both from Geneva, have seen their ambition and determination become the driving forces behind the foundation of a bold, contemporary cigar house that is thriving today.

Inseparable friends since childhood, Emily and Thierry grew up in an environment strongly influenced by the world of cigars.

It is with undisguised passion that these two cousins proudly carry Château Diadem's flagship all the way to Dortmund, and Emily confesses her soft spot for the Lancero.

It was a great pleasure to meet these two afficionados, in all their simplicity and authenticity, whose boundless complicity touched us deeply.